EDUCACIÓN

Se deben tomar medidas de comunicación y logística para “El Buen Fin”: Procentro






El éxito del programa de descuentos «El Buen Fin» podría ponerse en peligro, al menos en el centro de la capital del Estado de México, si no se toman las medidas de comunicación y logística necesaria para permitir que las personas acudan a los locales comerciales del primer cuadro de la ciudad el próximo domingo 19 de noviembre.

Verónica Valdés, presidenta del Patronato Pro Centro Histórico de Toluca (Foto: Rebeca Morales).

Verónica Valdés, Presidenta del Patronato Procentro Histórico de Toluca señaló que el mismo día en que se realizara esta iniciativa comercial se ha planteado que se realice tambien el Maraton del Alfeñique con el cual se preve el cierre de avenidas al menos hasta el medio día, sin embargo no se ha dado a conocer una logística y difusión adecuada del tema por lo que se puede desincentivar la llegada de compradores a la ciudad

Refirió que se ha solicitado a las autoridades que tengan un control mas eficiente del ambulantaje, permitiendo que la derrama económica se concentre en el comercio formal quienes han hecho esfuerzos importantes por ofrecer promociones y descuentos atractivos a la población.

Uno de los puntos que importa a los comerciantes es que se les permita detonar el comercio en esta temporada, que dijo en algunos de los casos llega a significar hasta el 50 por ciento de los ingresos de ciertos sectores; por lo que tener orden y una comunicación efectiva se hace indispensable.

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